10 Car Crash Survivors Pose Proudly For A Chilling Photo Project To Raise Awareness About Seatbelt Safety

Shocking portraits of the searing bruises that seatbelts can leave behind after a crash are being celebrated as survival badges of honor, and showing the importance of belting up.

The initiative is part of an NZ Transport Agency (NZTA) campaign to reduce the number of deaths on NZ roads. According to them, 90 people die each year because they weren’t wearing their seatbelt, most of whom are young men in rural areas. The confronting portraits are of 10 real-life crash survivors, whose post-crash injuries were recreated by the SFX make-up company PROFX.

More info: Website

*****************************************************

Recommended For You

Cloud Defender v2 Pro

Complete Cloud Site Security for you and your clients! Cloud Defender is my tested and proven system for setting up the ultimate in server security, creating a virtual 'cloud' based fence that will protect your site from Bad Bot Traffic, Site Scrapers, D

*****************************************************

Liam Bethell

 

Image credits: ourproductionteam

Kahutia Foster

Image credits: ourproductionteam

“A seatbelt really does leave a mark like this,” emergency medical specialist Dr. Natasha McKay, who provided her expertise to the project, explained. “They will save your life, but they will leave you a mark to show how they’ve done it.”

Dion Perry

Image credits: ourproductionteam

The campaign has been shown on billboards around the country, with the survivors releasing emotional videos that tell their story. The aim is to get people sharing their own survival stories, stressing the positive impact of seatbelts and the joy of being alive to tell the tale. 

Dan Mason

*****************************************************

Recommended For You

Bonus Monkey Members Area

Bonus Monkey Members Area

Flexy Lifetime

Flexy App Fe, Lifetime License (Unlimited Projects)

CoreSEO Elite Monthly

CoreSEO is the one and the only software application that addresses all the optimization requirements that Google has for any website. In fact, it is a total and comprehensive solution for all the SEO updates from Google Updates.

*****************************************************

Image credits: ourproductionteam

NZTA, who worked closely with marketing communications company Clemenger BBDO, was looking to change the attitudes of some men, who view the seatbelt as an optional extra rather than a life-saving necessity. “We’re selling an undesirable product to these guys,” spokesperson Rachel Prince told Designboom. “Research told us they think seatbelt messages are for kids, for the elderly, for everyone else. We worked with them to make the undesirable something they wanted to buy.”

 

Rick Haira

Image credits: ourproductionteam

Dylan Chirnside

Image credits: ourproductionteam

Back in 2014, Willy Carberry’s car crashed into a power pole at speed before flipping over onto its side. He only survived the horrific accident because he was wearing his seatbelt, and he had the bruise marks across his chest to prove it.

Willy Carberry

Image credits: ourproductionteam

“F***ing put a seatbelt on,” was his blunt message to guys who think they are invincible. In an interview with stuff.co.nz, he stressed that fate can be out of your hands when you’re out on the road, it’s not necessarily going to be a fault of your own that leads to a crash. “”It doesn’t matter how short the trip is. You never know who’s going to come out of the intersection and t-bone ya, or reverse out of a driveway, or an old lady going down the road, having a stroke.”

James Mcdonald

 

Image credits: ourproductionteam

“If you don’t wear it, you’re gambling with your life, if you ask me.”

*****************************************************

Recommended For You

ClipsReel - Multi

ClipsReel is a modern, A.I. based automatic storyboarding and video creation web based software. Using ClipsReel you can turn any article, blogpost or webpage into a stunning video.

VisualReel - Advantage

VisualReel Advantage is a visual content builder with Advantage features. It lets you create and share Cinemagraphs, Memes and Quote-Pictures using its massive library of 1000s of videos and images.

WP Toolkit (yearly)

600+ Premium Themes and Plugins with Developers Rights WP Toolkit is a simply massive library of Premium WordPress Tools, offered at literally ‘pennies on the dollar’, complete with Devleopers rights...

*****************************************************

Will Giles

Image credits: ourproductionteam

James Liberona-Feek

Image credits: ourproductionteam

Check out some of the survivors’ hard-hitting and emotional videos below

Image credits: NZTransportAgency

Here’s what people had to say – many shared their own stories

 
 

Original Article : HERE ; This post was curated & posted using : RealSpecific

This post was curated & Posted using : RealSpecific

Thank you for taking the time to read our article.

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!

Recommended

PLRXtreme Monthly (Annual Plan)

Monthly quality PLR content from PLRXtreme. Annual plan - save 40%

DigiiBiz Max Lite

Your Own Digital Product Empire… in 60 Seconds - 3 Additional Templates

Fusion by DropMock Personal

Fusion by DropMock Personal

Leave a Reply